Apparently the new ads for Doc Martens all portray deceased rockers like Joey Ramone, Sid Vicious, Kurt Cobain and Joe Strummer (above) as angels in heaven, all wearing the storied boots just like they did in real life. You can check all four ads out at stereogum, where the story originated.
As one poster on the comments noted, "Funny how the only musicians they chose for this garbage were the ones who thoroughly despised the aims of the corporate world." I couldn't agree more. While I can see how Cobain's estate would agree to something like this (Courtney's so hard up for cash she's having a yard sale of Kurt's flannel shirts), I'm curious to know who else signed off on the rest of these gents. Had they been alive today, all four would've sooner had their Docs up those ad executive's asses rather than say "yes" to a ridiculous ad campaign like this. It's not a terrible idea, it's just very poorly executed.
