Apparently the new ads for Doc Martens all portray deceased rockers like Joey Ramone, Sid Vicious, Kurt Cobain and Joe Strummer (above) as angels in heaven, all wearing the storied boots just like they did in real life. You can check all four ads out at stereogum, where the story originated.
As one poster on the comments noted, "Funny how the only musicians they chose for this garbage were the ones who thoroughly despised the aims of the corporate world." I couldn't agree more. While I can see how Cobain's estate would agree to something like this (Courtney's so hard up for cash she's having a yard sale of Kurt's flannel shirts), I'm curious to know who else signed off on the rest of these gents. Had they been alive today, all four would've sooner had their Docs up those ad executive's asses rather than say "yes" to a ridiculous ad campaign like this. It's not a terrible idea, it's just very poorly executed.
4 comments:
i saw that and shook my head. so so sad. did you read the statement from doc martens?
"We wanted to communicate that Dr. Martens boots are ‘made to last,’ and we discovered that these idolized musicians wore them. Showing them still wearing their Docs in heaven dramatized the boots’ durability perfectly. And, as images, they feel very iconic."
GROSS.
no one really seems to like this campaign so I'm wondering how long they'll actually run it.
Don't hate on them! I hear nike is doing the same thing with tupac.
Good thing "selling out" is also dead or this would damage the ideals and ethics of these artists.
Also, I've had my docs since '96, built to last, man. no foolin. they've got bouncing souls.
They pulled them and fired the ad agency:
Dr. Martens kills dead rocker ads http://www.mp3.com/news/stories/9603.html
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