Every once in a while, I get these wacky brainstorms for an idea that JUST MIGHT WORK, but nowadays it's rare that one actually comes to fruition. One of my brainstorming missions over the past year since I left
Webreseller was to come up with some solid ideas for how to make some dough to cover the fees that would keep my server online. One way to accomplish this has been to politely beg for a periodic stipend from some of the folks that keep their sites on my server, but I know that another untapped resource waiting in the wings is site ads -- and the only thing keeping me from swimming in that vault full of gold coins (Scrooge McDuck style) is the utter lack of user traffic coming to the sites I currently maintain.
Don't get me wrong, here. I know that I am capable of generating a steady stream of loyal readers: the proof of this is one of my first sites that was cofounded by myself and one
Dany Sloan to congregate fans of the indie rock band Ted Leo & the Pharmacists.
TimorousMe.org now has well over 1,000 registered users, and it gets around 3,000 visitors a month. That's not a huge pull, but it's significant when compared to the short amount of time spent actually publishing content and maintaining the site. But, because Ted has got his morals and I've got mine, I won't ever put ads up to try to profit from his work. Still, there are some things of value that I can pilfer from this site, which will be four years old next month: the knowledge that I am able to attract a significant number of users when armed with a broad enough topic of interest, and that I can successfully put those users to work sharing content with one another.
It's 2007, baby: user-generated content is where it's at. You need only look at the success of sites like Facebook, YouTube, and Digg to see that phenomenon. Obviously, I'm not a MIT programmer geek cooking up the next Google in my dorm room, but I know I can use some of the existing tools out there to cook up something of substantial interest and carve out my niche without working 14 hour days to keep site visitors placated. The following are some of those brainstorms I've had on the stove for the past few months: I'm posting them in the hopes that having them out in the open will somehow force me to take action.
Dub-Cee 2.0: The "Pulse" - Some of you may remember this ill-fated project we started shortly after Timorous Me, at www.dubcee.org. Aimed at West Chester students, the purpose was to fill the site with writers that lived in the borough and cared about their community, and to boost interest and participation in our other media organizations (the
Quad,
WCUR, and
WCU-TV). Dub-Cee was supposed to have been the zenith of that whole collective, but it fell flat on it's face when I started asking people to contribute to the blog on top of whatever else they had going on at the time. It petered out after the mayor's race and that was that.
Turns out I was going about it all wrong. As we've seen, West Chester people are blogging - they just didn't want to write more for an online magazine that was getting them no additional attention. Granted, my enthusiasm for the project wasn't all there, either - so that didn't help. However, knowing what I know now, I'd go back and use the magic of tools like
Yahoo! Pipes and
Feedburner to cobble together a site that essentially updates itself. Similar in design to the
Hype Machine, all that needs to be done is to find and enlist a legion of local bloggers that are already going at it, categorize their content, and bring in that content live via an RSS feed. That, combined with daily headlines from sites like the Daily Local, Philly.com, the Quad, WCUR, etc. would keep news coming in at a steady clip. Combine that with some forums and maybe a classified section, and here's a site that changes every minute according to what's going on in West Chester - hence, it's got its finger on "the pulse" of the borough. This kind of thing becomes a "one size fits all" solution, depending on where you live. If you're in a town with enough of a blogging presence (Brooklyn, Philadelphia, Boston, or maybe Millville?) then maybe YOU could be the proud owner of a "town-pulse" site.
Then and Now: Re-create an old snapshot - The inspiration for this came a little at a time as I worked on a few different projects - most notably, a 2004 video to help the Chester High School Class of 1954 celebrate their 50th reunion. For that short film, I was armed with a stack of old postcards and a digital camera, with a mission to try and recreate some of the scenes in modern-day
Chester, PA for a side-by-side comparison. Obviously, the results were not pretty as Chester is a city in decay, but it gave me a taste for urban exploration. If you've ever been to
West Chester Scoop Ice Cream on Darlington Street, you'll see by the photos of old and new West Chester up on the wall that I'm not the only one with this fascination with before vs. after.
Only recently did I find the tool that would help to accomplish this; I had previously planned on it being a coffee table book or something similar. Certainly an interactive site that allows users to search and contribute is much more engaging in this situation than a static medium like print. Using software like Google Maps API and MediaWiki (I actually had found a script that worked like
Flickrvision, but I can't find it now to save my life...) users would be encouraged to post old photos and then position themselves and their cameras to recreate the scene for the 21st century. Wow, I didn't know there used to be a farm where that Bath & Body Works is now! An existing example of this can be found at
phillyhistory.org, albeit without the "now" part. Is that Vince Papale I see jogging down underneath the El?
End Transmission: The "go-to" forum for college media moguls - This is another one of those ideas that's had it's roots in several places. Going way back to 2002, Dany introduced me to one of his friends in Iowa or Utah or some shit that had a blog and a message board dedicated to his misadventures and what I'm guessing had to have been
KUOI. (Quick google search reveals that his name was
Ben High, from Moscow, Idaho, and he's
still online! I thought he quit blogging a while ago.) Anyway, the point here was that Ben graciously sacrificed his bandwidth to allow strangers to discuss college radio on his forums. When they went down, it occurred to me that there was no obvious alternative for college radio geeks to talk about low-power FM, student volunteers, or the Postal Service.

It later occurred to me that college newspaper, yearbook, and television staffers had a similar issue. These are folks that spend a lot of time in front of computers and procrastinating - I see it as a perfect opportunity to congregate them in one spot for a discussion of all things "college media".
This is one idea I've already acted upon, albeit with my traditional half-assed approach. The concept and spirit for a college media forum went hand-in-hand with the symposium / concert we put on in 2004 called End Transmission, so I sought to borrow from that and update it for 2007 when I bought www.endtransmission.org. However, I haven't gotten around to actually putting the forums together, designing the artwork, or even getting the word out about the place. And so it's just sitting there patiently, waiting for someone besides porn spammers to pay attention to it.
The common thread here for me has been to take topics that I care about (local stuff, nostalgia, and college radio, I guess) and find a way to bring other people together in a way only the Internet can. And then, of course, to post ads everywhere on those sites, profit without doing anything, and retire early.