Wednesday, May 16, 2007

104.5 flips to Alt. Rock

Rumba 104.5 (formerly Alice 104.5 a.k.a. Sunny 104.5 a.k.a. Star 104.5) flipped formats today, to what sounds like an alternative rock format aimed at YOUNG PEOPLE! Introducing Radio 104.5FM.



Not counting Skin Radio 1340AM and Y-Rock on XPN HD-2, this is the first alternative rock station in Philadelphia since Y-100 went off the air in February 2005. Why not count Skin Radio? -- because they're on AM, which is dumb for any music station. Why not count Y-Rock? --because no one has HD Radio (although they still sound great on the Internet stream).

Apparently ClearChannel moved the Hispanic dance format to WDAS 1480AM to make room on the FM dial for this. I've been listening to the Internet stream for just a couple minutes now, and I'm still withholding judgement until they get some real people on the air in a couple days/week. Don't get your hopes up, though: bets are that they'll just continue to automate their playlists. And it's ClearChannel (fuck them), which means don't expect very much variety from their rotation. It sounded pretty bland up until a minute ago when they started playing some old Gorillaz track -- they allegedly played "The Ramones - Do You Remember Rock and Roll Radio" as their first track.

It might turn out to be complete shit, but it's enough for me to bump something else off of my car's presets -- maybe I'll get rid of the WPVI simulcast. No more Jeopardy when I'm driving around aimlessly every night at 7PM!

"Your alternative to radio status-quo: Radio 104.5"

Oooh -- edgy AND imaginative!

Head over to my new hangout at radio-info.com where the Philadelphia forum heard this as soon as it went live and promptly posted five different threads about it.

15 comments:

Jose Fritz said...

Hot topic right? Thanks for the link. I have an audio clip if you're interested.http://tenwatts.blogspot.com/2007/05/we-interrupt-this-demodulation-lesson.html

Dany said...

this is good news. alternative radio has all but disappeared in the last 5 years

Anonymous said...

found it by accident today. (Using an old fashion radio) I was hooked. Im a big MMR guy, but being in my 20s its nice to hear music from my 'young years' and college years.

Its a move in the right direction.

Anonymous said...

the station got my attention when i stopped on a random red hot chili peppers song, which was follwed by gorillaz then weezer. i've barely changed the channel since, but am still withholding judgment too (and am not getting my hopes up)

Anonymous said...

The Killers, Green day, Weezer, a nice change from the stuff that gets played over and over on other stations! Thanks new 104.5

Anonymous said...

Remember 103.9 WDRE, and the dare lines. Maybe they need to bring that format back. Remember the underground hard drive. The 90's were pretty cool in Philly!

Anonymous said...

It ain't perfect but it's a lot better than that elevator crap that's being played. The jury is out for the long term but 1st impression is OK.

Anonymous said...

I absolutely LOVE how you rarely hear the same songs repeated throughout the day. They play different types of rock and Alt. music. It's what Philly needed. No more cRAP.

Anonymous said...

This is the best station in a long time! Just what i need, no talk all msic, no long comercial beraks. I hate talk shows on the radio, domt care what they have to say. I want the music!

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Anonymous said...

I like them, but they have got to stop repeating songs so much. Yeah, I love Modest Mouse and The Killers and such, but as with all clear channel stations... playing it once every hour ruins it.

There are so many bands and songs out there, there is no excuse to keep such a small playlist.

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